Molemap

Head of Art & Motion
Concept & Story
Storyboarding
Video Editing
Animation & Production

Molemap is Australia’s leading melanoma detection, diagnosis and surveillance service. They are experts at detecting and diagnosing early stage melanoma – when it’s most treatable.

Agency/Production: Step Change

In a country with rampant rates of skin cancer, many Australians lack awareness on the importance of check-ups and what digital dermoscopy entails.

I worked on the brand direction, together with driving the vernacular across an omni-channel, digital campaign that worked to grow the brand/term Molemap so that they could own the detection space.

A 60% uplift in bookings Y/Y, 25% increase in page views.

A 60% uplift in bookings Y/Y, 25% increase in page views.

TVC

Social Ad

Explainer Video

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