Bankstown City Aged Care
Art Director / Design Lead
Bankstown City Aged Care is a leading charitable aged care provider with more than 300 live-in residents and 280 In-Home Support recipients and Wellness Centre visitors.
Agency/Production: Step Change
Design: Steph Srour
Brand strategy
We completely revised the brand look and feel, including logo, website, and photography to show off the true points of difference — which is care.
Before
After
50% increase in time on website
•
15% increase in the number of pages per session
•
50% increase in time on website • 15% increase in the number of pages per session •
Case Study Video
