AGL 'Drawn Together'

Head of Art & Motion
Creative Direction
Concept & Story
Character Design
Production

Rules and regulations around safety and protocol are important for a big company like AGL, but getting the message through can be difficult as employees tend to switch off when faced with doctrine.

We sectioned key messages into short animated videos, ‘acted’ out in the AGL office environment by a mix of unexpected characters from pop culture and history.

Agency: Step Change