Zip 'Fearless' Brand Launch
Design and Motion Lead
I’ve worked on the launch and rollout of the new global ‘fearless’ brand which LA-based branding agency Koto developed for Zip, a leading BNPL. I really enjoyed shaping and adapting this new brand vision across all owned and partner channels, by testing it in the wild and then building out our guidelines based on the learnings. I was responsible for driving brand consistency across the global multi-channel roll-out, while also focusing on localisation across ANZ —including campaigns, style guides, merchant playbooks, video/motion, social, app, web and point of sale.
Logo
evolution
The ‘i’ of Zip comes to life with the new brand. Taking different shapes and sizes to house images, products and messages.
The pocket
The ‘i’ device is called the ‘pocket’ which comes to life in motion. I led the stage of defining our new motion style across brand, product and campaigns.
Merchant Reel
FEARLESS
FEARLESS
We launched with a brand campaign titled ‘Zip for the people’ celebrating Zip’s customer-centric products. I led the art direction, as we portrayed fresh slice-of-life moments that resonated with our new brand.
App
Loader
I created the looping loader to add delight across the app experience. It’s also become a very popular reaction used across global Slack chats!
App welcome message
Single use card delight
Product education
Character design & animation tests
Illustration tests
I initially experimented with a couple styles as we were gauging which direction would work best with our new brand. We ended up going for a more polished approach with clean lines and symbolic representations.
