Zip Partner Launches
Creative Lead
I’ve had the opportunity to lead numerous Zip partnership launches with national and global brands such as Peloton, Ebay, Uber, Qantas to name a few - creating bespoke campaigns with a fresh new take on Zip’s brand vernacular for each launch.
Uber
Campaign platform
Based on the insight that ‘it’s not only about where you’re going, but how you get there’ we featured strong, in the-moment imagery and a simple call-to-action that inspires Uber passengers to ‘Zip to’ their destination – both physically and metaphorically.
Campaign device
Uber uses the ‘Line’ to represent connections. The line comes to life in motion as journeys connect A to B on the map. The Zip brand is all about movement - as per the slant in our logo. The ‘i’ in our logo becomes a framing device called the ‘Pocket’ - which houses imagery, messages and objects.
Hero creative
To visually bring the partnership to life, we merged the two brand devices to create a unique, powerful outcome—illustrating the combination of connection and movement.
