Happy
Chicken Eggs
Art & Motion Direction
Illustration
Happy Chicken Eggs is a premium free-range egg brand that focuses on the welfare of their chickens in order to produce quality eggs for consumers. We launched the brand nationwide with an exclusive deal with Coles supermarkets.
Agency: Step Change
We want our chickens to be the happiest hens in the world — so we won’t settle for anything less than providing them with the best welfare standards possible.
Morry Wroby
Chief Executive Officer, Happy Chicken Eggs
“
We created a new egg brand that has a positive message by walking the talk and, in doing so, traverse the traditional supermarket egg categories and combine all of the farm’s positive messages into one single brand message.
8th highest-selling SKU in its category after 6 months of launch.
8th highest-selling SKU in its category after 6 months of launch.
Egg Carton Packaging
Egg Carton Artwork
