Zip 'Fearless' Brand Launch
Design Lead
I’ve worked on the launch of the new global ‘fearless’ brand and led design teams drive brand consistency across global multi-channel roll-out—including campaigns, style guides, merchant playbooks, video/motion, social, app, web and point of sale.
Logo
evolution
The ‘i’ of Zip comes to life with the new brand. Taking different shapes and sizes to house images, products and messages.
The pocket
The ‘i’ device is called the ‘pocket’ which comes to life in motion. I led the stage of defining our new motion style across brand, product and campaigns.
Merchant Reel
FEARLESS
FEARLESS
We launched with a brand campaign titled ‘Zip for the people’ celebrating Zip’s customer-centric products. I led the art direction for this stage, as we portrayed candid slice-of-life moments that resonate with our new brand.
App
Loader
I created the looping loader to add delight across the app experience. It’s also become a very popular reaction used across global Slack chats!
App welcome message
Single use card delight
Product education
Character design & animation tests
Illustration tests
I initially experimented with a couple styles as we were gauging which direction would work best with our new brand. We ended up going for a more polished approach with clean lines and symbolic representations.
