Primo
Art / Motion Direction
Primo is Australia’s largest manufacturer of ham, bacon, salami and deli meats, supplying quality smallgoods to major retail groups across Australia.
Agency: Step Change
Moments happen between people, and it’s food that brings people together. Primo plays a part in the lives of Australian families for breakfast, lunch, dinner and those moments ‘in between’ — designed to bring that bit of magic to our everyday moments.
So we built a campaign which celebrates those everyday moments, because there’s special in everyday.
30” Edit
I was involved in the concept development and production phase of the ‘Make Everyday Primo’ campaign. I worked closely with the team to flesh out different concept directions for the client and during production I owned the art and motion direction across storyboards, chopped up stillomatics, and created graphic assets for the campaign.