Northcott
‘All in!’
Art / Motion Director
Concept & Story
Character Design
All In! is an initiative developed by Northcott in collaboration with NSW Government to help create a more inclusive community for children with disabilities. We built a video led online platform that lets people choose from a range of activities, disabilities and age ranges to deliver an easily sharable report giving practical advice on how to include the child before, during and after the activity.
Agency: Step Change
Product of the year in the world's largest consumer-voted award for product innovation.
Children with disabilities are often left out of participating in activities, simply because people don’t understand what their disability is or how deal with it.
With these videos we wanted to educate families on different types of disabilities and how to be more inclusive of children with these challenges.
We portrayed each disability with a character that displayed the traits in a playful way, in order to take the ‘fear’ out of engaging with children with disabilities.
Introduction to ‘All In!’
What’s the age of the child?
Situation Awareness
