Minetec

Concept & Story
Art / Motion Direction
Storyboarding
Video Editing

Minetec is a technology company that develops underground sensors for mining projects. We initially helped them sharpen their brand story and value proposition, then implement our strategy with a digital campaign named ‘Stop Working in the Dark’. The roll-out included brand refresh, new website, video content and print collateral.

Agency/Production: Step Change
3D Motion Design: Rob Wood